Why Amazon Reviews Are Important For Your Business

Amazon reviews are important because they can make or break a business. A recent study found that 89% of online shoppers check Amazon reviews before making a purchase, and that number is only going to increase as time goes on. With so much at stake, it’s essential to make sure your Amazon reviews are as positive as possible.

There are a few quick tips discussed in this article on why it is important to get Amazon reviews and what companies can do to attract more reviews from customers.

What Is an Amazon Review and Why Are They Important?

Amazon Reviews

An Amazon review is when someone takes the time to write an endorsement of a product or service they’ve experienced. They’re written on the Amazon website, which is among the most popular shopping sites in the world. The following reasons are offered below to explain why Amazon reviews are so important.

Build Trust

When people are making the decision of whether or not to buy something, they can read an Amazon review to see if other customers had a good experience with the product. If the majority of reviewers had a great experience, then it’s more likely that this customer will buy it too.

Increase Conversions

As a business owner, you need to do everything in your power to increase conversions. You have a few seconds at most before someone decides whether or not they’re going to buy from you, so you want to make sure that potential customers see as many great reviews about your business as possible.

Increase Social Media Engagement

Social Media Engagement

If people can see that you have a lot of positive reviews from real customers, then it will be more likely that they’ll recommend your business to their friends. This increases the chances that someone else will buy from you in the future.

Help Build Brand Awareness

You want people talking about your business and recommending it to others, and Amazon reviews help with that. You need to do everything you can to make it easy for people to talk about your business, including making sure they have a great experience from the moment they first interact with your company.

Increase Search Engine Results

One of the biggest factors that Google considers when ranking websites is how many positive reviews a website has. More positive reviews mean that your website will rank higher in search results, which can lead to more conversions.

Increase Sales

Increase Sales

If people are talking about your business on social media and converting customers, then it’s likely they’ll recommend you to their friends or family members who might be looking for the same product. People typically take other peoples’ advice when deciding on whether or not to buy something, so positive reviews are essential for increasing conversions.


It’s important to make sure your Amazon reviews are as positive as possible. The more you can do to get them; the better off you’ll be in the long term. Positive feedback on social media and an increased ranking will help build trust between potential customers and your company, while also boosting conversions for future sales. We’re experts at getting great reviews from happy customers to let us know if we can help!